Liverpool may be on the verge of finalising a significant business deal valued at over £70 million annually for the team.
With their present contract entering its final year, the Reds are eager to continue their relationship with the sportswear giant and are reportedly close to clinching a lucrative new kit agreement with Nike, according to Football Insider.
Talks are allegedly at a “advanced stage” as LFC hopes to reach a deal that would rival the £90 million pact that Manchester United and Adidas secured during the summer. It is believed that both parties have a mutual desire to maintain the partnership.
Supporters of the club have reacted differently to the 12 kits Nike has designed for Liverpool so far. There have been some instant classics (like the ecru number of 2021/22) and a few flops (like that’soundwaves’ away shirt of last season in which results were generally dismal).
But, if the Reds and the manufacturer can reach an agreement that would earn upwards of £70 million annually, that could have a big impact behind the scenes at Anfield, with Liverpool capitalising on their success under Jurgen Klopp and leveraging their international name.
Football Insider has pointed out that the club already receives a larger share of all sales proceeds from official products than most Premier League teams (20%), so they stand to gain a substantial amount with a better arrangement.
It appears that the Liverpool and Nike connection will be renewed, which would be a lucrative move on the part of the Reds’ marketing department. If a new agreement is reached, we should expect some stylish and memorable kits from the company.
